Läderach Expands Selfridges London Chocolate Concession

Swiss chocolatier Läderach has expanded its concession at Selfridges London, moving into a 35 sq m space within the department store’s refreshed Chocolate Hall. The larger counter opened on 14 September 2026, following the launch of its original Selfridges location in March 2025.

The expansion gives more space to Läderach’s FrischSchoggi counter, where large chocolate slabs are broken to order and sold by weight. The selection includes FrischSchoggi Dubai alongside other flavours. The concession also carries a broader assortment of pralines, truffles, chocolate tablets, figures, gifts and seasonal products made in Switzerland.

Its autumn range is joined by a new hot chocolate offer in Hazelnut Milk, Dark and Matcha varieties. Together, the products extend the range available at the counter beyond the original concession.

The move follows other London openings for the Swiss brand, including a High Street Kensington store. Selfridges has also refreshed other food and drink spaces in London, including JENKI’s matcha bar earlier in 2026. The expanded Läderach concession is now open in the Chocolate Hall.

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