ALO Voyage Extends Wellness onto Riviera Waters

ALO has taken its French Riviera wellness programme onto the water with ALO Voyage: Wellness Club at Sea, an invitation-only experience aboard a privately chartered 72-metre yacht.

Wellness Club at Sea

Beginning from 17 May, the yacht concept brings together private sessions in EMS training, Pilates and personal training with recovery treatments including IV therapy, lymphatic drainage massage and chiropractic care. The programme forms part of ALO’s seasonal activity on the Côte d’Azur during the Cannes Film Festival and Monaco Grand Prix period.

The launch follows the opening of ALO’s seaside experience at the pier of Hôtel Martinez in Cannes. Running from 12 May until 14 June, the activation at La Plage du Martinez offers wellness programming and a custom menu featuring fresh juices, served within a beachfront setting comprising 40 custom sunbeds with accompanying umbrellas and side tables.

Designed in a palette of sun-kissed brown, ivory and navy, the installation has been developed to reflect its Mediterranean surroundings while complementing Hôtel Martinez’s Art Deco character. The Cannes programme is ALO’s second resort wellness destination, following its summer 2025 project at Mandarin Oriental, Bodrum.

“This moment on the Riviera reflects ALO’s belief that luxury is defined by how you feel. Summer really feels like the savasana of seasons, a time when you can take a moment of presence to recover while also recharging for what’s next.

“At the Cannes Film Festival, and throughout the European summer season, we’re creating immersive spaces—from our beach takeover to our sanctuaries in Cannes and Saint-Tropez—that invite our global community to move, reset, and connect against one of the most iconic backdrops in the world.”

Summer Nacewicz, ALO’s EVP of Marketing & Creative

Experiences Across Cannes and Saint-Tropez

The waterfront programme is supported by activities across Cannes and Saint-Tropez. In Cannes, these include the ALO Run Club along La Croisette, beach yoga at La Plage du Martinez Pier and Pilates classes in partnership with Pike Studio. In Saint-Tropez, yoga classes are being held at Hôtel La Ponche, while in-store activities across both destinations include sound bowl healing, psychic readings, ear seeding and journal customisations.

French Retail Locations Support the Programme

The experiences accompany ALO’s first two retail locations in France. Its Saint-Tropez store opened on 7 May at 45 Rue Gambetta, followed by its Cannes store at 62 La Croisette on 11 May. Both locations carry men’s, women’s and accessories collections, including the ALO Bag Collection.

Benedetta Petruzzo, ALO’s CEO of International, said:

“Cannes and Saint-Tropez mark a new chapter in how ALO shows up in Europe. There is a particular rhythm to the French Riviera in summer, the way people travel, gather, take care of themselves, and it connects deeply with what ALO stands for.

“From studio to street, ALO elevates wellness into a daily luxury, and now we want to be present in the destinations where our community lives the season. For me, it reflects exactly how we want to build ALO: close to our customers’ lives, with intention, and for the long term.”

Benedetta Petruzzo, ALO’s CEO of International

With its yacht experience, hotel pier activation and supporting locations in Cannes and Saint-Tropez, ALO’s Riviera programme places the brand across several points of the summer visitor journey, from the Croisette to the coastline.

---

Receive sector news and insights by subscribing to the FREE 365 Retail newsletter via this link.