Evolv Collection Expands Tavern Brand to Birmingham and New York
The Evolv Collection is extending its Tavern format beyond London with two new openings in Birmingham and New York, marking the brand’s first international site.
The Evolv Collection is set to expand its Chop House & Tavern brand with two new openings in Birmingham and New York, marking a significant step in the group’s growth and its first international Tavern location.
Led by CEO Martin Williams and founded by the late Sir Terence Conran, the multi-award-winning hospitality group will launch Stories Tavern in Birmingham on 27 April 2026, followed by Queens Tavern at Hudson Yards, New York, on 4 May 2026.
The expansion follows the recent openings of Liverpool Street Chop House & Tavern and Paternoster Tavern in London’s St Paul’s district, further establishing the Tavern concept within the group’s portfolio.
Tavern Concept and Pricing
A central feature of the Tavern format is its pricing strategy, with all venues offering £5 pints throughout the day across a selection including lager, IPA and Guinness, served in traditional tankards.
Martin Williams, CEO of The Evolv Collection, said: “We started with a simple idea, bring the £5 pint back to British cities. The Tavern concept has been extremely well received in London and we’re looking forward to welcoming guests in both Birmingham and New York to experience our re-imagination of our founder’s vision. It’s a really exciting next step in the evolution of The Evolv Collection.”
Martin Williams, CEO, The Evolv Collection
Birmingham Opening: Stories Tavern
Stories Tavern will be created within the ground floor space of 24 Stories, formerly known as Orelle, with the existing downstairs bar undergoing a transformation. The design draws on 17th and 18th century taverns, developed in partnership with historian Ron Cregan, known for his work with Mulberry and The Maybourne Group.
The scheme incorporates dark wood palettes, red and blue tones, brass detailing and decorative elements including nautical flags and antique prints. An outdoor terrace will also be introduced as part of the project.
Richard Chiswell, General Manager at 24 Stories, said: “We’re delighted that 24 Stories has been chosen as the latest destination in the Tavern family, giving our guests more reasons to come and visit us, whether it’s for an after-work drink or catchup in the Tavern, or joining us for a cocktail or dinner with a view upstairs in the restaurant.”
Richard Chiswell, General Manager, 24 Stories
International Expansion: Queens Tavern
Queens Tavern, located at 20 Hudson Yards, New York, will open shortly after the Birmingham site, representing the brand’s first venture outside the UK. The venue will follow the same Chop House & Tavern model, focusing on accessibility and a British-influenced hospitality approach.
Stories Tavern and Queens Tavern will join Liverpool Street Chop House & Tavern and Paternoster Tavern as part of a growing Tavern portfolio within The Evolv Collection.
Think of the Taverns as the little brothers of our Chop Houses. They capture the same spirit of conviviality and heritage, but with a lighter touch, perfect for a pint and a bite, or an evening that might turn into something more.”
Martin Williams, CEO, The Evolv Collection
The Tavern concept reflects Sir Terence Conran’s original vision of celebrating London’s heritage through accessible hospitality formats. Stories Tavern is scheduled to open to the public on 27 April 2026.
Receive sector news and insights by subscribing to the FREE 365 Retail newsletter via this link.
Entries are open for the Creative Retail Awards, featuring more than 20 categories across retail, hospitality, and leisure design, with an entry deadline of 1 May. Submit entries via this link.
