American sportswear brand Gant has officially opened The Gant House at Mister Nice in Mayfair, bringing its Fall/Winter 2025 campaign to life through an immersive takeover of the acclaimed restaurant. Running alongside the restaurant collaboration, a dedicated Gant pop-up is now open at 20 Davies Street.

The Gant House transforms Mister Nice into a clubhouse inspired by the brand’s American East Coast roots and preppy heritage. Guests are welcomed into The Dining Room, where American classics are reimagined with a French twist and served on custom tableware inspired by Gant’s collegiate identity. Details such as bespoke matchbooks and coasters further nod to the Ivy League heritage.

Next to the dining space, The Lounge offers an oak-panelled bar with low lighting, a curated wine list, tabletop games and a retro soundtrack. Each Friday night during the takeover, the space will host live events featuring music and art, giving visitors a new way to connect with the brand’s culture.

The accompanying pop-up at Davies Street presents a curated selection of Fall/Winter 2025 pieces, including shirting, tailored blazers, elevated knits, outerwear, footwear and accessories. Together, the restaurant and pop-up create a multi-sensory experience that highlights both Gant’s heritage and its modern expression.

Fredrik Malm, EVP of Global Commercial, Brand & Product at Gant, said:
“We wanted to create more than a campaign showcase – we set out to build an immersive experience that captures the spirit of Gant. By bringing together dining, culture and style under one roof, and extending the experience with our Davies Street pop-up, we’re offering our community new ways to connect with the brand’s heritage while discovering its modern expression.”

The Gant House is now open at Mister Nice, 14–16 Davies Street, London W1K 3DR, serving lunch daily from 12 pm and dinner until midnight, with extended hours on Saturdays. The pop-up store at 20 Davies Street will be open until 15 October 2025, with opening hours from 11 am to 7 pm Monday to Saturday and 12 pm to 6 pm on Sundays.

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