The Wildfowl & Wetlands Trust (WWT) has introduced a new mobile app at its Washington, Tyne & Wear site, created in partnership with attraction experience software specialist, This development is aimed at enhancing visitor experience through improved communication, navigation, and educational content on wetlands conservation.

WWT, the UK’s foremost wetland conservation charity, manages extensive wetland habitats across the country to support endangered species. The Washington site, attracting over one million visitors annually, now features a new experience platform designed to improve accessibility and offer educational insights at their 105-acre reserve.

Seeking to expand its communication strategy and introduce interactive features, WWT Washington collaborated with The initiative has resulted in a mobile app that enriches the visitor experience with interactive elements.


Entrepreneur Bryan Hoare founded, which was incubated in North East England by GCV Labs. The company focuses on enhancing audience experiences through its customizable, data-driven SaaS platform and integrated mobile-web application. This collaboration exemplifies how the mobile app and attraction management software provided by can equip WWT Washington with the tools and insights necessary to engage visitors in real time.

The app is designed to be a central resource for visitors, featuring content and media about the reserve’s wildlife and habitats. It includes’s wayfinding solution for improved site navigation and introduces interactive nature trails to encourage exploration of the site.

The app also serves as a platform for WWT Washington to inform visitors about conservation activities, campaigns, and events. Visitor services teams will use the app’s data insights to tailor marketing strategies and promote conservation efforts through personalised in-app messaging.

“We’re really excited to have launched our new WWT Washington interactive app which offers visitors and the wider community a peek into our wetlands before a visit, and an enhanced experience while here,” said Deborah Nolan, Marketing and Communications Manager at WWT Washington Wetland Centre. 

“We’ve been so impressed with who have supported us in getting the app set up and ready to launch. Their technical expertise has been invaluable and, as a local organisation, we’ve benefitted from their knowledge and experience first-hand.”

“We’re delighted to be supporting WWT’s mission to promote and protect our wetland areas and it’s particularly rewarding for us to be working with the team at our local Wetlands Trust Reserve in the Northeast” said Bryan Hoare CEO of 

“The WWT are renowned for their work and we’re proud to be playing a small part in helping to highlight this using our technology, whilst giving the team the capability to capture valuable visitor insights to help improve operations and drive engagement.”

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