Integrated Systems Europe (ISE) 2024 is gearing up to celebrate its 20th anniversary, marking a pivotal moment for professionals in the pro AV and systems integration sectors.

The event is set to take place from January 30 to February 2, 2024, at the prestigious Fira Barcelona Gran Via. This year, ISE promises a deep dive into retail technology and digital innovation, showcasing the latest trends and advancements in the industry.

Mike Blackman, Managing Director of Integrated Systems Events, encapsulates the essence of ISE 2024 “Without a doubt, ISE is ‘Your Destination for Innovation’, and we will prove that this is not just a claim. With more than 1200 confirmed exhibitors and the biggest ever show floor space, attendees will have plenty of opportunities to discover groundbreaking innovations at ISE 2024. In addition, our comprehensive content programme gives a platform to more than 100 of the industry’s most innovative representatives. And don’t miss our keynotes. These creative minds will impressively demonstrate how AV is shaping our daily lives.”

Michael Blackman - Integrated Systems Europe
Mike Blackman – Integrated Systems Europe

Since its inception in 2004, ISE has consistently grown, establishing itself as a cornerstone event in the pro AV and systems integration sectors. The event annually brings together a diverse group of professionals, innovators, and thought leaders from across the globe.

ISE 2024 boasts seven extended Technology Zones, featuring a wide range of innovative companies across various fields, including Audio, Content Production & Distribution, and Unified Communications & Education Technology. Additionally, the Discovery Zone in Congress Square has been significantly expanded to host over 70 new companies, spotlighting their cutting-edge innovations and providing a platform for local businesses in the AV industry through the Catalonia Pavilion.

The 2024 edition introduces the Plug and Play innovation platform, featuring a four-day program of keynotes, panel discussions, and startup pitches in Congress Square. This platform offers a unique opportunity for retailers to engage with innovation leaders and investors.

The ISE Content Programme, comprising nine specialist conferences, will include immersive demonstrations, panel discussions, and workshops. An AI-powered translation and transcription service will enhance accessibility for a global audience.

Sharmeen Obaid-Chinoy, a distinguished filmmaker celebrated for her Academy Award-winning documentaries “Saving Face” and “A Girl In The River: The Price Of Forgiveness”, has been announced as the Opening Keynote speaker for ISE 2024. Obaid-Chinoy, who hails from Pakistan, has the honor of being the first filmmaker from her country to win an Oscar, and remarkably, the first female director to win two Oscars by the age of 37. Her accolades extend beyond the Oscars, including four Emmy Awards, a Knight International Journalism Award, the Hilal-e-Imtiaz – Pakistan’s second highest civilian award, and recognition as one of TIME magazine’s 100 most influential people in the world.

Her role at ISE 2024 highlights the intrinsic connection between storytelling and the audiovisual industry. Storytelling is a critical component that influences all aspects of ISE 2024, from immersive experiences at visitor attractions to inspirational corporate presentations and impactful digital signage advertising campaigns. Sharmeen Obaid-Chinoy’s exemplary work in storytelling demonstrates how it can inspire, inform, and shape the future of audiovisual innovation across various markets.

Jeroen van der Most, a renowned Dutch digital artist known for his integration of data, algorithms, and artificial intelligence in art, will grace the event as a keynote speaker. Van der Most’s work, which has been commissioned by notable organizations and displayed worldwide, challenges traditional perceptions of technology and art. His presence at ISE 2024 underscores the event’s commitment to blending technological innovation with creative expression.

Readers can secure FREE registration for ISE 2024 using this code: 365retail


ISE 2024’s emphasis on digital signage reflects a response to the challenges faced by traditional ‘bricks-and-mortar’ retailers due to the rise of online shopping. Retailers embracing technology are finding innovative ways to enhance the shopping experience and improve customer engagement and service.

Digital Signage & DOOH at Integrated Systems Europe 2024

A notable feature of ISE 2024 is the Digital Signage & DOOH Technology Zone located in Hall 6. This zone is a hub for the latest in digital signage solutions, including interactive touchscreens and voice-controlled displays. These technologies represent a significant leap forward in customer engagement tools, offering new ways for retailers to connect with their customers.

The Digital Signage Summit, a key part of ISE, is set to explore trends and technologies driving the sector. This event, co-produced by invidis and Integrated Systems Events, is a prime opportunity for industry professionals to gain insights into the digital signage and DooH marketplace.

ISE 2024 will also see the expansion into new halls, providing a more comprehensive showcase of technologies across various sectors. The event’s layout across seven Technology Zones facilitates easy navigation and exploration of solutions for every event and installation need.

In addition to the exhibitions and conferences, ISE 2024 offers unique opportunities to explore Barcelona’s vibrant culture through the Llum BCN festival of light arts and the ISE Tech Tours, showcasing innovative technologies throughout the city.

As a comprehensive platform for learning and networking, ISE 2024 stands as a testament to the dynamic nature of the retail and pro AV industries. It offers attendees not just a view of current trends but a vision of the future, highlighting the integral role of technology in shaping business success in an evolving landscape.

Follow our colleagues at @365retail for the latest updates from the event.

Readers can secure FREE registration for ISE2024 using this code: 365retail

Content Director | + posts

Publisher of Hospitality and Leisure News, 365 Retail, Retail Source and organiser of the Creative Retail Awards.