TDR Capital, a notable investment firm, has recently escalated its involvement in Popeyes UK, a fast-growing Quick Service Restaurant (QSR) brand, by acquiring a majority stake. This strategic move shifts the balance of control from Ring International Holdings, which continues to hold a minority interest in the company.
Popeyes UK has been on a rapid expansion trajectory, currently operating 38 locations nationwide. The brand’s growth trajectory has been impressive over the last three years, leading to plans for a substantial expansion. In 2024, Popeyes UK aims to bolster its presence with the launch of over 30 new outlets, signifying a significant step in its expansion strategy.
Tom Mitchell, the Managing Partner at TDR Capital, expressed enthusiasm about the brand’s performance and potential. In his statement, Mitchell remarked, “Popeyes UK is performing very well and already demonstrating significant growth potential. We are therefore pleased to be increasing our investment in the brand and the UK team which is in line with our broader strategic ambitions in the sector.”
Tom Crowley, the CEO of Popeyes UK, also shared his perspective on this development. Crowley highlighted the expertise and reputation of TDR Capital, stating, “TDR Capital has demonstrated already why it is one of the leading private equity investors and we are thrilled to be working more closely with them as we roll out the Popeyes brand.” He also extended gratitude to Ring International Holdings for their support and investment during the initial stages of Popeyes UK’s development.
This strategic shift in shareholding underscores TDR Capital’s confidence in Popeyes UK’s growth trajectory and aligns with its broader ambitions in the QSR sector. The increased investment from TDR Capital is expected to fuel Popeyes UK’s aggressive expansion plan, potentially enhancing its footprint in the competitive UK QSR landscape.
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