PPHE Hotel Group, the international hospitality real estate group which develops, owns and operates hotels and resorts, is pleased to announce the inclusion of its owned premium lifestyle brand art’otel in Radisson Hotel Group’s brand portfolio, growing this portfolio to ten distinct brands under one overarching umbrella.
PPHE and Radisson Hotel Group (“Radisson”) significantly extended their long-standing strategic partnership in May 2022, allowing both companies to leverage their respective brand strengths across their portfolios. The inclusion of art’otel in Radisson’s brand portfolio of bold, art and design-inspired hotels marks both companies’ aspirations to accelerate the global growth of the premium lifestyle art’otel brand, building on PPHE’s iconic art’otel properties and attractive development pipeline alongside Radisson Hotel Group’s powerful technology and distribution platforms, reward programmes, scale and growth aspirations.
The art’otel brand is centred around carefully designed iconic hotel properties, each with a signature artist and strong emphasis on curating exhibitions, events and launches, paired with outstanding service and destination restaurants and bars. The Group recently opened art’otel London Battersea Power Station and has three exciting art’otel projects in the pipeline – in London Hoxton, Rome and Zagreb – which provide a compelling and attractive launch platform for art’otel as an attractive premium lifestyle brand for both guests and hotel owners around the world.
Boris Ivesha, President & CEO of PPHE Hotel Group, commented: “We are continuing to actively develop our premium lifestyle art’otel brand following the recent opening of our first art’otel in London, and we have a number of further exciting art’otel branded properties in our development pipeline. We are thrilled to have extended our partnership with Radisson Hotel Group, building on our 20-year partnership, providing us with access to their technology platforms, powerful reward programs and development expertise in markets targeted for art’otel growth.”
Federico J. González, Executive Vice Chairman of Radisson Hotel Group, commented:
“All our offerings possess some integral lifestyle elements. We are excited to add the premium lifestyle art’otel brand to our brand portfolio, recognising the strength of the current portfolio and pipeline. We aim to unlock the brand’s potential by leveraging our powerful distribution and support infrastructure while growing the brand in top tier markets around the globe. We increasingly provide our owners and guests with relevant opportunities and possibilities.”