Hyde London City Launches LOOKFANTASTIC Room Service
Hyde London City has introduced a new in-room beauty and wellness service in partnership with LOOKFANTASTIC, expanding its guest experience offer with curated self-care edits.
Hyde London City has introduced a new in-room beauty and wellness service in partnership with LOOKFANTASTIC, expanding its guest experience offer with curated self-care edits.
The Self-Care Room Service concept is designed to enhance the in-room experience, giving guests access to pre-selected beauty and wellness products delivered directly to their room. The initiative reflects a broader shift within hospitality towards more personalised, lifestyle-led amenities.
Located in a Grade II-listed building near the Old Bailey, the 111-room Hyde London City is positioning the service as both a convenience offering and a value-added experience, developed in collaboration with LOOKFANTASTIC.
Enhancing the Guest Experience
Guests can choose from three themed edits, each priced at £50 and designed around different travel scenarios, from forgotten essentials to rest and recovery.
I Forgot Everything
Includes Elemis Pro-Collagen Cleansing Balm (20g), NUXE Rêve de Miel Nourishing Honey Lip Balm (15ml), Living Proof Perfect Hair Day Travel Dry Shampoo and Kiehl’s Ultra Facial Cream (28ml).
I Need to Reset
Features Biodance Bio Collagen Real Deep Mask, DIRTEA Reishi Powder – The Calm Mushroom, Erborian Skin Therapy Multi-Perfecting Night Oil-Serum (10ml), The INKEY List Caffeine Eye Cream (15ml) and the This Works Choose Calm Kit.
The Insider Edit
A rotating selection curated by LOOKFANTASTIC Insiders, with example products including Moroccanoil Treatment Mist (25ml), CeraVe Invisible Dry Touch Fluid Sunscreen SPF 50 (50ml), Ole Henriksen Peach Glaze Pout Preserve Lip Treatment (12ml) and Valentino Born In Roma Donna Eau de Parfum (10ml).
“Many of our guests arrive in London without all their essentials or need an extra-special night’s sleep after a long journey. With our new Self-Care Room Service in collaboration with LOOKFANTASTIC, we’re delighted to offer exclusive in-room beauty and wellness edits, helping guests relax, recharge, and indulge in a well-deserved moment of self-care during their stay.”
Daisy Denehy, Brand Manager, Hyde London City
“Partnering with Hyde London City allows us to bring the LOOKFANTASTIC experience directly to guests in a completely new and meaningful way. Beauty has the power to elevate everyday moments, and through our Self Care Room Service edits, we’re making it easier than ever for travellers to feel their best, whether they need a reset or simply the essentials they’ve left behind. This collaboration is an exciting step in our mission to make premium beauty more accessible, personalised, and seamlessly integrated into our customers’ lives.”
Keely Gough, Managing Director, LOOKFANTASTIC
Self-Care Room Service is available across all rooms from 13 April 2026, with rooms starting from £212 based on two people sharing, including breakfast at Leydi. To book, please visit: hydehotels.com/london-city/
