Ruby Group has signed a new Ruby Hotels project in Milan, marking its third location in Italy following openings in Florence and Rome.
The 128-room hotel will be developed in partnership with Kervis SGR S.p.A. and represents the brand’s first project in the city. As part of the IHG Hotels & Resorts portfolio, the property is scheduled to open in 2028, reinforcing Ruby’s expansion in key Southern European markets.
Kervis SGR S.p.A.
Adaptive Reuse In Isola
Located in Milan’s Isola district, the scheme will combine several existing buildings into a single cohesive concept, with an industrial hangar forming the architectural centrepiece. Ground-floor public areas will include a food and beverage outlet, alongside a terrace set within an inner courtyard.
The project seeks to retain the building’s raw character while introducing a contemporary hospitality experience aligned with Ruby’s Lean Luxury philosophy. The district is recognised for its contemporary architecture and strong neighbourhood identity.
Positioned at Zara metro station, the hotel offers direct connectivity across the city. Milano Centrale and the Duomo di Milano are a short journey away, while Milan Malpensa Airport can be reached in approximately 50 minutes. Porta Garibaldi and Bosco Verticale are also nearby.
Kervis SGR S.p.A.
“Milan is a core European market with strong year-round demand driven by both business and leisure travel, supported by its international profile and distinctive design culture. The city’s emphasis on efficiency, individuality, and quality design aligns closely with the Ruby Hotels brand. The project site in Isola is an excellent fit for our Lean Luxury concept, enabling us to deliver a contemporary and authentic hospitality experience tailored to the needs of today’s travellers. This project is an important milestone in the continued expansion of our portfolio in Italy.”
Catherine Hilt, Head of Development Southern Europe, Ruby Group
“The signing of the agreement with Ruby Group marks the beginning of a collaboration with one of the most dynamic hospitality companies in the urban lifestyle hotel landscape. This transaction, which brings the Ruby Hotels brand to Milan for the first time, strengthens Kervis’ positioning in a structurally growing market segment, enhancing an urban asset through an adaptive reuse project that combines architectural quality, sustainability, and tangible benefits for the city. This investment also reflects our long-term strategy: partnering with international, market leading operators to generate sustainable value and attractive returns for our investors, while contributing to the development of the urban environments in which we operate.”
Giancarlo Patri, Partner and Head of Investment Management, Kervis SGR
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