Pie and pint lunches for £10 are back at The Higgidy Arms, the one-day pub takeover from pie brand Higgidy, which returns to London on Thursday 22 October 2026 in partnership with Guinness.
The concept sold out on its debut in 2025. This year it takes over The Queens Head at 64 Theobalds Road, London WC1X 8SF, with two lunchtime sittings at 12pm and 1.15pm, tables booked through Eventbrite, and a takeaway service.

What’s on the menu
Higgidy’s culinary team will run the kitchen, serving five pies, three with meat and two vegetarian. Each comes with mash or fries, two vegetable side dishes, gravy and a pint of Guinness or Guinness 0.0. The pies are:
- Slow Cooked Steak & Guinness Pie
- Creamy Chicken & Sautéed Leek Pie with white wine
- Slow-Cooked Steak, Red Wine & Bacon Pie with chestnut mushrooms
- Spinach, Greek Feta & Pine Nut Pie with roasted red peppers
- New Barber’s Vintage Cheddar, Potato & Leek Pie
The standard price is £10 per person, after early bird bookings at £8 per person closed on 9 October. Between 12pm and 4pm, all five pies can also be bought hot or cold to take away for £2 each.
A pub dressed for pies
For the day, The Queens Head will become a destination for the brand, with themed dressing designed to draw in passing trade and encourage people to share it on social media. The takeover follows the original Higgidy Arms in October 2025 and a pre-match pie and pint pop-up with Guinness in Shoreditch in June 2026, and the brand also swapped jokes for snacks at the Edinburgh Fringe this summer.
October is a busy month for pies. Higgidy’s own figures put annual consumer spending on pies in Britain at approximately £1 billion, and separate market data indicates that total pie market volumes rise by almost 30% in October compared with September.
The event is restricted to those of legal purchasing age, with Guinness and Guinness 0.0 served to customers aged 18 and over. Tables can be booked through the Higgidy Arms Eventbrite page.
Stay Updated With 365 Retail
Receive the latest retail news, store openings, brand activations, events and industry insight direct to your inbox.
Subscribe to the 365 Retail newsletter
Creative Retail Awards
Discover the international awards celebrating excellence across retail design, visual merchandising, technology, sustainability and customer experience.









