The Museum of Illusions, the world’s largest and fastest-growing chain of private museums, is set to open its first UK location in Manchester on September 27th, 2024. Located on Market Street, the museum promises a captivating, immersive experience, bringing a blend of optical illusions and interactive exhibits that will challenge perception and stimulate curiosity for visitors of all ages.

A World of Optical Illusions in Manchester

The Museum of Illusions has gained worldwide recognition for its unique approach to “edutainment,” combining entertainment with educational value. The new Manchester location will be no different, offering an array of signature exhibits, including the Walk-in Kaleidoscope, Vortex Tunnel, and Infinity Room. Visitors can expect to be drawn into a mind-bending world that is as fun as it is thought-provoking.

With over 50 locations across 25 countries, and more than 15 million visitors globally, Manchester has been selected as the museum’s debut UK location, marking a significant milestone for both the brand and the city. In addition to its popular exhibits, Museum of Illusions Manchester will feature custom-made installations inspired by Manchester’s unique culture and heritage, including the Reversed Room and The Following Eyes Illusion, which will feature a well-known Manchester persona.

Advertisement
Museum of Illusions Manchester

Celebrating Manchester’s Culture Through Art and Illusions

The museum will incorporate exclusive, never-before-seen installations designed to celebrate Manchester’s rich history. One such highlight is The Building Illusion, which gives visitors the impression of hanging from one of the city’s iconic buildings. These Manchester-specific features will make the experience distinct from the museum’s other global locations, offering something uniquely tailored to the local audience.

Steven Buchan, General Manager at Museum of Illusions, expressed his enthusiasm for the new location: “We are delighted to have Manchester chosen as the first UK location for Museum of Illusions, as it’s known for its vibrant cultural scene, rich history, and reputation as a hub for innovation and creativity.” He continued, “Market Street, with its bustling atmosphere and central location, perfectly complements our mission to make interactive, educational experiences accessible to everyone.”

standing in front of a light show at Museum of Illusions Manchester

An Immersive, Accessible Experience for All

Whether for a family day out, a school trip, or even a corporate event, Museum of Illusions Manchester will cater to a diverse range of visitors. The museum prides itself on being fully accessible, ensuring that people of all ages and abilities, including those with disabilities, families with prams, and the elderly, can enjoy the interactive exhibits.

The museum also offers a valuable educational platform where visitors can explore the science behind optical illusions and visual perception. By making learning fun and interactive, Museum of Illusions hopes to ignite curiosity and inspire wonder among its visitors, encouraging them to see the world in new and unexpected ways.

Content Director | + posts

Publisher of Hospitality and Leisure News, 365 Retail, Retail Source and organiser of the Creative Retail Awards.