UK’s Largest Harry Potter Shop Brings Diagon Alley to Oxford Street

Warner Bros. Discovery Global Experiences will open the UK’s largest official Harry Potter Shop at The Ribbon, 134–140 Oxford Street, London, on 4 November 2026. The flagship will occupy more than 21,000 sq ft across two levels of retail space.

Inspired by Diagon Alley, the Harry Potter Shop will combine themed retail environments with exclusive products, food and beverage and photo opportunities. The design is intended to reference locations and details from the wizarding world throughout the customer journey.

Warner Bros. Discovery has also released the first official concept artwork for the store, providing an initial view of the interior ahead of the November opening.

Inside The Oxford Street Flagship

The Diagon Alley-inspired environment will begin at the entrance, with themed sights, sounds and design details referencing the franchise’s shopping street.

A Ukrainian Ironbelly Dragon will form a visual centrepiece above the Gringotts area, while a full-sized Knight Bus positioned towards the rear of the store will provide another themed feature and photo opportunity.

The flagship will also introduce The Leaky Cauldron, a food and beverage concept created specifically for the Oxford Street location. Its offer will include Butterbeer, Frozen Butterbeer, Hot Butterbeer, Butterbeer Ice Cream and a range of Butterbeer-inspired treats.

Oxford Street Exclusives

Merchandise created specifically for the location will include:

• An exclusive Diagon Alley Wand
• An Oxford Street-exclusive Harry Potter Funko Pop!
• A full Oxford Street collection
• Exclusive MinaLima artwork inspired by the Knight Bus and Diagon Alley
• An exclusive Butterbeer label collection

Warner Bros. Discovery Global Experiences said further elements of the store will be revealed ahead of the November opening.

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