JENKI Relaunches Matcha Bar At Selfridges London

JENKI is relaunching its matcha bar at Selfridges London on Wednesday 29 April, marking a new chapter in the brand’s presence within the department store following its original pop-up debut in 2022.

Positioned between The Foodhall and Beauty Hall on G, the redesigned space reflects a more permanent and considered expression of JENKI’s identity, translating the precision and ritual of matcha preparation into a spatial experience at Selfridges London.

Designed by London-based designer Rain Wu, the bar brings the act of whisking matcha to the forefront. Preparation is fully visible from the front counter, shifting the focus from product to process, a deliberate move that aligns with JENKI’s emphasis on quality, technique and freshly made drinks.

Wrapped in JENKI’s signature green, the structure is formed from stained Douglas fir plywood, chosen for its pronounced grain. The timber’s natural movement echoes the swirling motion of whisked matcha, softening the bar’s presence within the high-traffic retail environment while introducing a sense of rhythm and flow.

This is paired with a terrazzo-like surface made from recycled plastic composite, used across counters and shelving. The material introduces contrast and tactility, while reinforcing a broader commitment to circular design principles, a consistent thread across Wu’s work.

The project builds on Wu’s wider body of hospitality interiors across London, including Arôme and The Salad Project, as well as previous JENKI locations in Canary Wharf and Battersea Power Station. Across these spaces, she has developed a consistent approach to material and form, combining sustainable design with a restrained, functional aesthetic.

At Selfridges, matcha preparation is positioned at the front of the bar so each drink is whisked to order in full view, reinforcing JENKI’s focus on craft, clarity and doing the fundamentals properly.

The result is a space that foregrounds process over spectacle, offering a more transparent and intentional experience of matcha.

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