Matcha is whisked to order in full view at JENKI’s redesigned bar in Selfridges London, which relaunches on Wednesday 29 April between The Foodhall and Beauty Hall on the ground floor.
JENKI first arrived at Selfridges as a pop-up in 2022, and the new bar is a more permanent and considered expression of the brand, turning the precision and ritual of matcha preparation into a space customers can watch.
“For us, it’s always been about doing the fundamentals properly – how the matcha is sourced, how it’s prepared, and how it’s experienced. This redesign is about making that process more visible, and giving it the space it deserves. Selfridges has been an important partner for us over the past few years. It’s a space that really values quality and new ideas, and has allowed us to introduce a wider audience to matcha done properly. This next phase feels like a natural evolution of that relationship.”
Claudia Boyer, Co-founder, JENKI
Douglas fir and recycled terrazzo
London-based designer Rain Wu has put preparation at the front counter, shifting the focus from product to process in line with JENKI’s emphasis on quality, technique and freshly made drinks. The structure, wrapped in JENKI’s signature green, is made from stained Douglas fir plywood chosen for its pronounced grain, whose natural movement echoes the swirl of whisked matcha and softens the bar’s presence on a busy shop floor.
Counters and shelving use a terrazzo-like surface made from recycled plastic composite, adding contrast and tactility and reflecting the commitment to circular design that runs through Wu’s work. Her London hospitality interiors include Arôme and The Salad Project, as well as earlier JENKI sites in Canary Wharf and Battersea Power Station, where she has combined sustainable design with a restrained, functional look.
The result puts process ahead of spectacle, giving customers a more transparent view of how their matcha is made.
Stay Updated With 365 Retail
Receive the latest retail news, store openings, brand activations, events and industry insight direct to your inbox.
Subscribe to the 365 Retail newsletter
Creative Retail Awards
Discover the international awards celebrating excellence across retail design, visual merchandising, technology, sustainability and customer experience.
