Starbucks Sells 111 Unicorn Frappuccinos A Minute In UK

Starbucks sold 75,000 Unicorn Frappuccino® Blended Beverages during the drink’s first UK launch, with sales reaching a peak rate of 111 per minute during the three-day limited-edition release.

Available across the UK from 15 to 17 August, the returning drink was accompanied by a Unicorn Cake Pop, of which 44,000 were sold over the same three days.

The UK launch formed part of a wider global return for the Unicorn Frappuccino®, with Starbucks also reporting record sales across its company-operated coffeehouses in North America over the weekend.

The performance follows what the company described as a strong summer in the UK, including its strongest-ever sales week in July.

Sam Henderson, senior manager of beverage R&D, Starbucks EMEA, said:

Limited-Edition Drinks Support Wider Strategy

The Unicorn Frappuccino® forms part of Starbucks’ broader Back to Starbucks strategy, which includes responding to emerging customer and cultural trends through new and returning drinks.

Other UK launches this year have included Ube, Caramelised Banana and Protein Cold Foam, reflecting flavours, formats and consumer demand gaining attention online.

According to Starbucks, seasonal beverages accounted for 10% of its total UK sales last year. The company also said customers are currently ordering protein beverages at twice the rate of English Breakfast Tea.

The Unicorn Frappuccino® UK launch concluded on 17 August following its planned three-day availability.

The post Starbucks Sells 111 Unicorn Frappuccinos A Minute In UK appeared first on 365 Retail – Retail News and Events.