Scarlet loungers and umbrellas, hibiscus iced drinks and caramel palmiers have arrived at the adults-only Nobu Pool in Marbella, where Nobu Hotel Marbella is opening its summer season with a month-long residency from perfume house Amouage.
Running from 15 May to 15 June 2026 and centred on Amouage’s new Love Hibiscus fragrance, it is the hotel’s first partnership with an elite luxury perfumery house, bringing hospitality, fragrance, retail and guest experience together across the pool. The residency is open daily from 11am to 7pm.
Hibiscus by the pool
The pool has been dressed in hibiscus red, with scarlet accents across the loungers and umbrellas. The poolside menu includes a signature hibiscus iced drink and Amouage hibiscus palmiers, a nod to the salted caramel note in Love Hibiscus, and hibiscus itself grows throughout the hotel’s beachside gardens on the Golden Mile.
Each week, a dedicated Amouage pop-up built around the brand’s caterpillar table guides guests through the Love Hibiscus collection. Every purchase comes with a handcrafted cloth flower made in Milan and a Love Hibiscus sample.
Masterclasses and room amenities
Private Amouage masterclasses take place weekly at Nobu Pool by invitation, each for ten guests, with an introduction to Love Hibiscus, a hibiscus iced drink, hibiscus palmiers and a take-home gift, while an artist-in-residence hand-paints a postcard for each guest.
Inside the hotel, Love Hibiscus is now a welcome amenity in rooms, villa guests receive the complete Love Hibiscus bath line, including shower gel and hair mist, and Amouage displays and fragrance testers sit at reception throughout the residency.
“To partner with Amouage, a house recognized for creating some of the world’s most refined fragrances, is the perfect match for Nobu Hotel Marbella. Love Hibiscus and Nobu Pool share a sense of warmth, richness, and the attention to detail that turns each moment into something you remember. We are excited to welcome this debut collaboration here into Marbella.”
Sergio Gómez Estefan, Corporate Director of Marketing, Nobu Hotel Marbella
A fragrance from Oman
Amouage was founded in 1983 as “The Gift of Kings”, beginning as a fragrance commissioned by Sultan Qaboos of Oman as a gift for visiting dignitaries to the Sultanate. Love Hibiscus, the newest addition to its Secret Garden collection, is inspired by the hibiscus flower of the Omani landscape and was created with perfumer Jérôme Epinette.
“Love Hibiscus is one of the most personal fragrances I have shaped at Amouage. The salted caramel at its heart comes from the palmiers of my childhood, set against the brightness of the hibiscus flower. To open the summer at Nobu Pool in Marbella feels like exactly the right moment for the fragrance, in a place full of warmth, energy and life.”
Renaud Salmon, Chief Creative Officer, Amouage
Spain’s first Nobu Hotel sits within the Puente Romano Marbella resort and combines Japanese minimalism with Andalusian character, with signature dining by Chef Nobu Matsuhisa, the adults-only Nobu Pool and the late-night setting of La Plaza.
Stay Updated With 365 Retail
Receive the latest retail news, store openings, brand activations, events and industry insight direct to your inbox.
Subscribe to the 365 Retail newsletter
Creative Retail Awards
Discover the international awards celebrating excellence across retail design, visual merchandising, technology, sustainability and customer experience.
