Gen Z jewellery label Bijoux de Mimi is returning to the King’s Road for December, as part of nearly 10,000 sq ft of festive art and food and drink pop-ups on The Sloane Stanley Estate between now and early January.
Bijoux de Mimi, known for colourful, hypo-allergenic gold- and silver-plated pieces, will be at 324–326 King’s Road throughout December. It is the brand’s third pop-up at the address, after earlier stays in July 2024 and May 2025 that attracted more than 3,000 visitors.
Before it arrives, the same unit has hosted Urban Ranch, selling handcrafted Kenyan products, and is now home to Hommage Art until 10 December, its final pop-up before the brand takes a permanent space next year.
“The King’s Road is the perfect home for our brand, and we’re so excited to be back this December. After the success of our previous pop‑up, which welcomed over 3,000 Gen Z customers, we knew we had to return, and with the support of Sloane Stanley, we’re confident this will be another incredible experience in one of London’s most iconic retail destinations.”
Amelia Hitchcock-Merritt, Founder, Bijoux de Mimi
Art for Christmas at 340 King’s Road
A series of rotating art exhibitions runs at 340 King’s Road: Chelsea Art Society until 30 November, Lucinda Dalton Gallery from 2 to 25 December and Linda Blackstone Gallery from 17 December to 5 January. Before them, the unit was home to pasta delivery brand Nonna Tonda until 20 November.
“These festive pop‑ups are a great example of how our flexible‑leasing approach continues to attract exciting and seasonal brands to the estate. Welcoming Bijoux de Mimi back to the King’s Road highlights how well debut pop‑up concepts perform here, and alongside our new art pop‑ups, this demonstrates our ongoing commitment to supporting creative, independent, and innovative brands across the King’s Road and Fulham Road.”
Hannah Grievson, Property Director, Sloane Stanley
The pop-ups join established names on the estate including Penelope Chilvers, interiors store Ed Butcher, Aspiga and Pink City Prints, and a growing line-up of food and drink operators, with The Chelsea Grill and Beef & Bass among the latest additions. Miles Commercial and Levy Real Estate handle commercial leasing for the estate.
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