IHG Hotels & Resorts now has 50 voco hotels open across Europe, eight years after launching the premium brand, with a further 26 in the development pipeline.
Launched in 2018, voco has become IHG’s fastest-growing premium brand. It is aimed at guests looking for hotels that feel individual rather than uniform, and gives owners a flexible design approach that suits conversions, so each property can keep its own character.
Recent openings include voco Budapest D8, the brand’s first hotel in Hungary, and voco Antalya Konyaaltı, its first in Türkiye. In London, the 114-room voco London Bloomsbury sits a short walk from the British Museum, within easy reach of Tottenham Court Road, Covent Garden and Soho.
The UK and Ireland account for 25 of the open hotels, with seven more in the pipeline. They stretch from Edinburgh to Southampton and include voco Edinburgh – Haymarket, voco St David’s Cardiff, voco Letchworth Hall, voco Fareham Solent and voco Southampton, as well as voco London – Marylebone, one of IHG’s Low Carbon Pioneers. voco Zeal Exeter Science Park is IHG’s first Net Zero Carbon hotel.
The brand has been named Europe’s Leading Premium Hotel Brand at the World Travel Awards for five consecutive years.
“Reaching 50 open voco hotels across Europe is a proud moment for IHG and a real testament to the strength of this brand, the confidence of our owners, and the brilliant work of our hotel teams right across the region. Since launching, voco has carved out a distinctive position in the premium segment: it gives guests a warm, charming and characterful hotel experience, while offering owners a flexible, commercially compelling route to growth.
Karin Sheppard, SVP & Managing Director, Europe, IHG Hotels & Resorts
“What excites me most is the momentum still to come and the incredibly positive conversations we are having with owners in every corner of the region. We have a strong pipeline of 26 voco hotels set to open across Europe, including our first hotel in Tashkent which will see IHG expand our premium presence in Uzbekistan and opening our first European voco suites in Cesme, Türkiye in 2027. Owners are looking for versatile and trusted brands, faster routes to market and the strength of IHG’s enterprise behind them, and voco is proving to be a powerful answer to that demand.”
Each voco hotel is shaped by the brand’s three hallmarks, Come on in, Me time and voco life, and draws on IHG’s global distribution, commercial scale and IHG One Rewards loyalty programme. IHG is growing across all of its brand segments in Europe through a mix of new-build signings and conversions. The hotel figures are as of 30 September 2026.
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