Shoppers at centre:mk can now build their own selection of LINDOR at a new Lindt chocolate boutique, which has opened in the Milton Keynes centre’s Silbury Arcade.
The 1,670 sq ft shop uses Lindt’s latest store design, which puts product discovery, gifting and customer interaction at the centre of the format. Alongside Lindt’s established chocolate ranges, it carries exclusive gifts and offers personalisation services for seasonal occasions, celebrations and corporate gifting.
Pick & Mix and new flavours
The Pick & Mix selection is a central feature, letting customers choose individual LINDOR chocolates and other varieties and decide their own flavour combinations, quantities and gifts, rather than buying from a pre-packed range.
Newer flavours influenced by current confectionery trends sit alongside the classics. They include Tokyo Style Chocolate Matcha and Strawberry, which combines matcha-flavoured white chocolate with a strawberry centre and crisp rice pieces, and LINDOR Cherry Blossom, a seasonal floral addition to the truffle selection. Seasonal launches and limited-edition flavours will give the shop reasons to refresh its offer through the year.
“We are thrilled to be opening our latest Lindt store in centre:mk. Our boutique format has performed strongly to date, and we are confident it will resonate with centre:mk’s extensive catchment.”
Faythe King
Retail, D2C and eCommerce Director, Lindt
More sweet treats at centre:mk
Lindt joins retailers on Silbury Arcade including Mint Velvet, The White Company, Space NK and Reiss. It also follows the signing of Fluffy Fluffy, the dessert-led food and beverage concept specialising in Japanese-inspired soufflé pancakes, and together the two broaden the centre’s confectionery and dessert offer.
Lindt & Sprüngli traces its origins to Zurich in 1845, when David Sprüngli-Schwarz and his son Rudolf began producing solid chocolate. In the UK, Lindt has continued to open boutiques at major shopping destinations, with a Westfield Stratford store also announced this year. The centre:mk boutique is open now on Silbury Arcade.
Stay Updated With 365 Retail
Receive the latest retail news, store openings, brand activations, events and industry insight direct to your inbox.
Subscribe to the 365 Retail newsletter
Creative Retail Awards
Discover the international awards celebrating excellence across retail design, visual merchandising, technology, sustainability and customer experience.
