Creative Retail Awards 2026 Winners Revealed

The winners of the Creative Retail Awards 2026 were announced at The Clapham Grand in London on Thursday 15 October, following the shortlist revealed in August. The awards recognise work across store design, visual merchandising, hospitality, leisure and retail experience.

Dr. Martens won Store Design of the Year for its Soho Beacon Store, created with Hotel Creative, while Nespresso’s Covent Garden Flagship was highly commended. The brand also took the SDD Spotlight Award, decided by public vote, for The Art of Comfort Experience.

Fortnum & Mason was named Trailblazer of the Year and won two further categories: Sustainable Display, for Resourceful Nature, and Window Display, for A Perfect Spring Day. Its Enchanted Christmas scheme was highly commended in Festive Display, which was won by Brunello Cucinelli x Harrods with Pardgroup.

B_RD was named Design Agency of the Year, with Etch highly commended. B_RD’s work also featured in the Leisure, Visitor or Exhibition Attraction category, which Pandora won with The Garden Museum for London Fashion Week, and in Window Display, where Hackett’s Regent Street SS25 scheme was highly commended.

In the Hospitality category, Coach won with The Coach Restaurant at Jewel Changi Airport in Singapore, which was also highly commended for Surfaces, Materials & Finishes. Coach also won Retail Experience with Coach Play Osaka and received further highly commended placings in Creative Collaboration, Creative Lighting and Pop-Up or Temporary.

The Design Museum’s Wes Anderson Exhibit, with Proportion London, was highly commended in the Leisure, Visitor or Exhibition Attraction category, while the Judges’ Choice award went to Holland & Barrett’s Experience Store in Cardiff, created with SYN.

Creative Retail Awards 2026 winners and highly commended

• Creative Collaboration: winner St. Pancras International, London St. Pancras Highspeed – Powered by Dreams; highly commended Coach, Coach Selfridges Oxford Street x It’s Bagels.
• Creative Lighting: winner RH Paris, The Gallery on the Champs-Élysées (with Foundry); highly commended Coach, Coach Ginza.
• Festive Display: winner Brunello Cucinelli x Harrods, Christmas 2025 Take Over (with Pardgroup); highly commended Fortnum & Mason, Enchanted Christmas.
• Graphics: winner White Stuff, 40th Birthday Summer Tour (with Northbanks); highly commended New Era Cap, MLB Subway Series (with Whiteroom).
• Hospitality: winner Coach, The Coach Restaurant, Jewel Changi Airport, Singapore; highly commended Nespresso, Covent Garden Flagship.
• Independent Store (UK): winner Métier, London Flagship (with Nathan Ward); highly commended Mount Street Printers, A Wave of Colour (with Nathan Ward).
• In-Store VM Scheme: winner Woolworths South Africa, Tiger Lily in Tygervalley; highly commended Armani x Kith, Topping Rose House, NYC (with Pardgroup).
• Leisure, Visitor or Exhibition Attraction: winner Pandora, The Garden Museum for London Fashion Week (with B_RD); highly commended Design Museum, Wes Anderson Exhibit (with Proportion London).
• Multi-Site Rollout: winner Giant Bicycles (with Whiteroom); highly commended JD Gyms (with Briggs Hillier).
• Omni-Channel Experience: winner Fanatics, Flagship Store, London (with we.are.sdi); highly commended Under Armour, Total Footwork Experiential Zone (with Design4Retail).
• POP/POS: winner Waitrose, Dalstons Soda (with Print & Display Ltd); highly commended Byoma, Bauble for Boots (with Impact Retail).
• Pop-Up or Temporary: winner The Ordinary, Unlocked Shoreditch (with StudioXAG); highly commended Coach, The Coach Tabby Shop, Sydney.
• Retail Experience: winner Coach, Coach Play Osaka; highly commended Davines, Colour World UK (with Mega Creative).
• Retail Technology Innovation: winner IKEA, Oxford Street, LED Window Façade and Immersive Live Studio (with d&b solutions); highly commended Adidas x Sports Direct, Experiential Takeover (with Design4Retail).
• Shopfitting: winner IQOS, i House Korea (with PMI Global Studio); highly commended Neal’s Yard, Covent Garden (with Etch).
• Shop-in-Shop or Concession: winner M&S, Cribbs Causeway (with we.are.sdi); highly commended White Fox, Boots Event Site (with Impact Retail).
• Supermarket or Grocery: winner Shinsegae, Twelve at House of Shinsegae Cheongdam (with Design Theory Collective); highly commended Whole Foods Market, King’s Road, London.
• Surfaces, Materials & Finishes: winner Diesel Denim, Salling and ILLUM Stores (with Mega Creative); highly commended Coach, The Coach Restaurant, Jewel Changi Airport, Singapore.
• Sustainable Display: winner Fortnum & Mason, Resourceful Nature; highly commended Woolworths South Africa, The World’s Most Sustainable Christmas Tree.
• Window Display: winner Fortnum & Mason, A Perfect Spring Day; highly commended Hackett, Regent Street SS25 (with B_RD).
• Store Design of the Year: winner Dr. Martens, Soho Beacon Store (with Hotel Creative); highly commended Nespresso, Covent Garden Flagship.
• SDD Spotlight Award (public vote): winner Dr. Martens, The Art of Comfort Experience.
• Judges’ Choice: winner Holland & Barrett, Experience Store, Cardiff (with SYN).
• Design Agency of the Year: winner B_RD; highly commended Etch.
• Trailblazer of the Year: winner Fortnum & Mason.

The Creative Retail Awards are organised by the Shop & Display Equipment Association, founded in 1947, and 365 Retail, HAL News’ sister title. Entries for the 2027 awards open on 1 November 2026 and close on 1 April 2027, with the awards night returning to The Clapham Grand in September 2027.