The blue lid and Real Mayonnaise label of a Hellmann’s jar have been recreated in crystals for a one-off handbag, made by the Irish luxury accessories label Maya Grisham at the request of the mayonnaise brand.
The bag is hand-crystallised and takes the shape of the jar itself, bringing together a product found in most kitchen cupboards and the crystal craftsmanship Maya Grisham is known for.
“We are delighted to announce a creative collaboration with designer Maya Grisham that brings our iconic Hellmann’s jar to life as a one-of-a-kind bag.”
Hellmann’s UK Social Team
From a pint of beer to Quality Street
Designer and creative director Kimberly Tino founded Maya Grisham to make handcrafted, crystal-embellished handbags and accessories inspired by familiar cultural references, in pieces that sit somewhere between fashion, art and everyday objects. Its collections have included crystal versions of a pint of beer, Kerrygold butter and Quality Street chocolates, and Jameson, Pepsi, Johnnie Walker and Keelings are among the brands that have commissioned bespoke pieces.
“Working with Hellmann’s has been such an exciting collaboration for Maya Grisham. It’s an iconic brand that so many of us instantly recognise, and being able to reinterpret something as familiar as a jar of Hellmann’s mayonnaise through our world of crystals, craftsmanship and statement design has been incredibly fun. I love taking everyday icons and transforming them into something completely unexpected, and this collaboration really allowed us to do that.”
Kimberly Tino, Founder and Creative Director, Maya Grisham
For Hellmann’s, the commission is a way of putting a familiar product in front of new audiences through fashion and craft. Food and restaurant brands have tried similar ideas before, from the Mexican restaurant chain that launched a vegan handbag called The Chiquito to Greggs and Just Eat’s designer bag giveaway for London Fashion Week.
The Hellmann’s piece is a single design and joins the growing list of crystal handbags and brand commissions in Maya Grisham’s portfolio.
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