Families visiting the Natural History Museum in London this summer can harvest ingredients on a digital farm and then cook a meal on an interactive dining table, in a free experience from HelloFresh called The Curious Kitchen.
Running from 27 July to 30 August 2026, it turns a dedicated area of the Natural History Museum into a farm-inspired environment designed to help families explore where food comes from and how ingredients come together at dinnertime. The installation is fully accessible.
How it works
Visitors choose from four HelloFresh recipes and collect the ingredients virtually, learning about their origins as they go, before gathering around an interactive dining table. The table then guides them through virtually cooking the recipe one ingredient at a time, showing how the finished meal comes together.
“We’re delighted to welcome HelloFresh to the Museum this summer with The Curious Kitchen. Their free and inspiring installation explores where food comes from and celebrates the importance of family mealtimes, offering visitors a hands-on way to experience the Museum, create lasting memories, and make the most of their summer holiday visit, while supporting the Museum’s mission to create advocates for the planet.”
Adam Farrar
Director of Commercial and Visitor Experience, Natural History Museum
Bringing back dinnertime
The Curious Kitchen is part of HelloFresh’s Bring Back Dinnertime campaign, which encourages families to spend time together through cooking and shared meals and aims to build a greater understanding of the ingredients used in everyday cooking. Earlier this year, the campaign also took an immersive installation to Waterloo Station.
Alongside the museum experience, HelloFresh is publishing new research on the difference between what parents believe children know about food production and children’s own understanding of how ingredients are grown and produced.
“At HelloFresh, we believe that understanding where our food comes from is just as important as what’s on the plate. With The Curious Kitchen, we wanted to create something that is a genuinely hands-on experience where families can connect with the journey of their food together. Bringing this experience to the Natural History Museum felt like the perfect fit, giving us the chance to bring dinnertime to life in one of the most inspiring settings in the country, and to help spark a lifelong curiosity about food in the next generation.”
Philip Doran
CEO, HelloFresh UK & Ireland
The Curious Kitchen is free to visit throughout its run, from 27 July to 30 August 2026.
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