£30,000 of free tequila cocktail kits will be given out across the UK in celebration of International Tequila Day this July. Over 3,000 cocktails are being given out, across an online giveaway and with Boom Battle Bar venues, that features the tequila-based Paloma, Mexico’s national cocktail.
Franklin & Sons, creators of mixers since 1886, and makers of the Pink Grapefruit Soda featured in the Paloma, are giving entrants the chance to try this refreshing, sweet and citrusy cocktail for International Tequila Day, in partnership with Boom Battle Bar.
It comes as the drink, Mexico’s national favourite above the iconic Margarita, is rising in popularity in the UK – seeing a 47% increase in interest this past year.* Across Boom Battle Bar venues in Wales and England, 2,600 Palomas will be given away, on Thursday 27th and Friday 28th of July. These are available on a first come first served basis.
To try this trending cocktail for free, all that participants have to do is head to their nearest venue, in England and Wales. Find your nearest Boom Battle Bar location here.
You can also go to the Franklin and Sons website, and enter a giveaway running until the 14th July, to receive a free Paloma cocktail kit online, using this form.
700 winners will be chosen at random to receive the cocktail kits, containing all the ingredients for the perfect Paloma serve.
Participants also have the chance to win £150 of Boom Battle Bar games along with a free round of Palomas for their group – share a picture of your Paloma creation to Instagram before the end of August, tag @franklinandsons and use the hashtag #remarkabledrinkswithoutcompromise to enter.
The competition is for over 18s only, with full terms and conditions at www.franklinandsons.co.uk
Tom Singleton, Business Director at Franklin & Sons: “With tequila and the Paloma cocktail trending across the UK, we’re looking forward to celebrating the biggest International Tequila Day so far.
“The Paloma is often viewed as the most popular cocktail in Mexico, and is now a hugely popular UK summer serve, owing to its refreshing balance of sweetness and citrus.”
“The Paloma is also easy to make at home using just four ingredients – the ideal go-to for a relaxed, hot summer’s day.”
Use our Pink Grapefruit Soda for a Franklin & Sons twist on the Paloma, a classic tequila cocktail. The lime juice gives this Paloma a sharp taste which is balanced by the Agave and Pink Grapefruit Soda. This all blends to make a delicious, citrusy and refreshingly good drink, perfect for a hot summer’s day.
Here’s how 🍹
INGREDIENTS:
50ml Blanco Tequila
10ml Lime Juice
10ml Agave Syrup
Topped with Franklin & Sons Pink Grapefruit Soda
Garnish with pink grapefruit wedge
METHOD:
Find a good blanco (white) tequila, and add 50ml of tequila, 10ml lime juice, and 10ml of agave syrup into an ice-filled glass, and stir. Top with Franklin & Sons Pink Grapefruit Soda and garnish with a wedge of grapefruit. As an optional extra you could first rim the glass with salt.
Publisher of Hospitality and Leisure News, 365 Retail, Retail Source and organiser of the Creative Retail Awards.
