Inception Group has opened its largest Mr Fogg’s tavern inside Covent Garden’s Market Building, bringing together original architectural features, interconnected rooms, a terrace and a dedicated Guinness Saloon.
Inception Group has opened Mr Fogg’s Market Tavern inside Covent Garden’s Market Building, creating the largest venue in the Mr Fogg’s Tavern collection.
A New Flagship in the Market Building
Occupying approximately 4,500 sq ft, the new Mr Fogg’s Market Tavern accommodates 130 covers indoors and a further 60 on its terrace.
It joins existing Mr Fogg’s taverns in St Martin’s Lane, Soho, Fitzrovia and Liverpool Street.
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Historic Features and Interconnected Rooms
Original brickwork arches and flagstone floors have been retained in keeping with the historic setting. The venue is arranged as a series of interconnected spaces, including a dedicated Guinness Saloon bar.
“The arrival of Mr Fogg’s Market Tavern in the iconic Market Building is a standout addition to Covent Garden and a testament to our longstanding relationship with Inception Group. The new flagship marks a fourth site for the group within the Shaftesbury Capital portfolio, reflecting the strength of our partnership and the continued confidence that leading operators place in Covent Garden as a destination to grow and evolve. Covent Garden certainly sets the benchmark for hospitality and leisure, bringing together world-class operators in an environment that simply cannot be replicated elsewhere. Mr Fogg’s Market Tavern adds vibrancy, individuality, and a memorable experience to the destination, complementing Covent Garden’s distinctive character and reinforcing its appeal to both Londoners and visitors alike.”
Emma Matus Head of Restaurant Leasing, Shaftesbury Capital
“Covent Garden provides an exceptional setting for our flagship tavern, bringing together its rich heritage, vibrant atmosphere, and prime leisure and F&B line-up. We look forward to welcoming Londoners and visitors from across the UK and overseas, and are particularly excited to introduce our dedicated Guinness room, which will offer a distinctive experience within this landmark destination.”
Five further food and beverage brands have also joined the neighbourhood, including a central London location for community-focused bakery Sourdough Sophia and the new contemporary French restaurant Cassette.
