West Ham supporters at London Stadium can now order a pint of a beer they helped to make. Boleyn Brew, created by BrewDog with a group of fans, is described by the club and its official beer partner as one of the first fan-created beers in club football.
The beer is a 4.5% oat lager with notes of tropical fruit and citrus over a smooth, bready lager base. Its character was built around the themes supporters highlighted throughout the process: history, heritage and an unpretentious style.
Named after the Boleyn Ground
A diverse group of West Ham supporters worked with BrewDog on the beer’s flavour, taste profile, style and storytelling, with the aim of reflecting the loyalty and passion of the club’s fans around the world. After the first consultations, a list of possible names was drawn up and supporters voted for Boleyn Brew, a nod to the Boleyn Ground, the club’s former home, and the memories it holds for generations of fans.
“I wanted to get involved because West Ham gets under your skin. It’s not just the football, it’s the people, the memories, the laughs, the bad days, the great days and everything that comes with being a Hammer. Being part of the filming was brilliant and it felt like the supporters were genuinely part of creating something from the start.
Boleyn Brew feels properly West Ham, light, easy drinking, full of character and with the old Boleyn Gates on the design, it has a real link back to where so many of our memories were made. It’s a beer for West Ham people, and I’m proud to have played a small part in it. Our club, Our memories, Our beer. COYI”
Simon Fell, West Ham United supporter
Former West Ham United player Carlton Cole, who was the face of the club’s earlier BrewDog beer, joined the supporters and helped lead the conversation during the consultations.
“Having been involved in the creation of Claret & Brew last season, I wanted to share my expertise in supporting our fans to make a beer they could truly call their own. Boleyn Brew is a beer that does just that, it shows the passion, loyalty and character of West Ham United fans, I can’t wait to raise a pint of our beer at London Stadium this weekend!”
Carlton Cole, former West Ham United player
Where to buy Boleyn Brew
Boleyn Brew makes its matchday debut at London Stadium on Saturday 24 October, when West Ham United host Southampton. Supporters can buy it at the BrewDog bar near Bridge 2 and at the BrewDog in the heart of the stadium, and cans went on sale on BrewDog’s website on 21 October.
“Boleyn Brew is a great name – direct, proud and rooted in our heritage – and the can design capturing the iconic elements of the ground is perfect.”
Elaine Hopkinson, West Ham United supporter
The beer follows Claret & Brew, the West Ham United and BrewDog beer launched in November 2025, which the partners say sold out within hours.
“At BrewDog, we believe the best beers are built with the people who drink them. Boleyn Brew is exactly that: a beer shaped by West Ham fans from the first tasting conversation to the name on the can. It captures what makes this club special — heritage, passion, loyalty and a brilliant matchday atmosphere — and it is the kind of fan-first partnership we are proud to bring to life. We cannot wait to pour the first pints at London Stadium this weekend.”
Stuart Harrison, Chief Sales Officer, BrewDog
West Ham United said it would continue working with BrewDog on further activations and products for supporters, on matchdays and throughout the season.
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