Joe & The Juice is coming to Birmingham and Reading, with new juice bars signed for Bullring and The Oracle.
At Bullring, the brand will take a unit of approximately 2,130 sq ft with seating for more than 50 customers, adding to the destination’s mix of food and drink and retail. The Oracle store will be its first in Reading, at around 2,745 sq ft with more than 40 covers and Joe & The Juice’s Scandinavian-inspired design.
“We’re delighted to be partnering with Joe & The Juice again. Securing two further commitments across our portfolio reflects both the quality of our assets and the confidence brands have in what we deliver. These signings are a testament to our ongoing strategy to curate a diverse and compelling F&B offer that provides great synergies with our existing and upcoming retail occupiers while resonating with our visitors.”
Alex Hill, Leasing Manager, Restaurants and Leisure, Hammerson
The two units total more than 4,850 sq ft across Hammerson’s portfolio, reflecting continued demand for space in established shopping destinations as food and drink operators increasingly sit alongside traditional retail. The signings follow Joe & The Juice’s debut at Cabot Circus, Bristol, in August 2025.
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