Harlem Brewing Company, the pioneering craft brewery founded by Celeste Beatty, the first African American woman brewer to launch a commercially distributed craft beer, has announced an exciting new partnership with Supercute Brewery, a newly opened community favourite in Brixton.

This transatlantic collaboration will bring the iconic taste of Harlem to the UK with a dedicated Harlem Brewing Taproom set to open at 5 Market Row, Brixton Village.

A Transatlantic Collaboration

Starting in July, beer enthusiasts can savour the vibrant “125th Street IPA,” a refreshing brew bursting with hip-hops, citrus, and spice, along with other flagship beers from Harlem Brewing’s diverse portfolio. Each sip tells a story of the iconic 200-year-old corridor, a living testament to the soul and spirit of this great community.

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“This partnership is more than just beer; it’s a celebration of shared passions for craft, community, and culture,” said Celeste Beatty, founder of Harlem Brewing Company. “Even across oceans, our shared values and dedication to legendary beer bring us together. We are thrilled to bring Harlem’s distinctive flavours to the UK and create a lively taproom in the heart of Brixton!”

Cultural Exchange and Community

Supercute Brewery, known for its innovative brews and commitment to fostering community, is equally excited about the collaboration. “Brixton and Harlem boast a cultural exchange that spans music, art, and social justice,” said Hammant Patel Villa, founder of Supercute Brewery. “Our partnership with Harlem Brewing is a natural extension of that connection, celebrating our common ground over a shared pint in our welcoming taproom.”

A Vibrant Taproom Experience

The new Harlem Brewing Taproom, designed in collaboration with renowned Harlem artists and Brixton architects Squire & Partners, will evoke the energy and rich history of Harlem. The space will feature a bold colour palette inspired by Harlem’s street art, murals depicting iconic Harlem landmarks, and a curated selection of music celebrating the neighbourhood’s musical legacy, creating a dynamic and welcoming atmosphere where guests can truly experience the soul of Harlem in Brixton.

BrixtonXHarlem Partnership

The innovative partnership between Supercute and Harlem Brewing is a direct result of the historic twinning of Brixton BID x Harlem’s 125th Street BID. These two iconic neighbourhoods are recognised for their historic diversity, cultural significance, and activism. This collaboration, born from a shared commitment to community and social justice, aims to celebrate the unique heritage of both districts while fostering economic growth and cross-cultural exchange.

Located at 5 Market Row, Brixton Village, the Harlem Brewing Taproom is set to become a new favourite for craft beer enthusiasts and those seeking a taste of Harlem’s vibrant culture in the heart of London.

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Publisher of Hospitality and Leisure News, 365 Retail, Retail Source and organiser of the Creative Retail Awards.