Designer pieces, a live TikTok shopping stream and the chance to win a trip to Milan are on offer at Starbucks’ Soho Place coffeehouse on Friday 13 March, when it hosts The Coffee Edit, a pop-up with The Devil Wears Prada: The Musical.
The free ticketed event runs from 17:00 to 19:00 at the store, close to the West End theatre staging the musical, with a live-streamed segment beforehand from 16:00 to 17:00.
Couture with your coffee
The pop-up has been developed with pre-owned luxury platform THE CIRKEL, with curated designer pieces inspired by the story of The Devil Wears Prada and the live shopping stream broadcast via the platform’s TikTok channel. A competition offers prizes including a trip to Milan, merchandise and tickets for the musical.
Starbucks is the production’s official coffee partner, and the pop-up follows other cultural collaborations for the brand, including The House of Coffee, a creative partnership platform launched at the Starbucks Reserve Roastery in Milan.
“As we continue our journey to get Back to Starbucks, we’re embracing our legacy in culture to create moments where creativity meets coffee and couture. It’s about reinforcing Starbucks as a brand that shows up in contemporary life and connects with identity beyond the coffeehouse.”
Esther van Onselen, Vice President Brand & Customer Experience, Europe, Middle East and Africa, Starbucks
Event details: Starbucks, 3 Soho Place, London W1D 3BG, on Friday 13 March 2026. Livestream from 16:00 to 17:00, pop-up event from 17:00 to 19:00.
Stay Updated With 365 Retail
Receive the latest retail news, store openings, brand activations, events and industry insight direct to your inbox.
Subscribe to the 365 Retail newsletter
Creative Retail Awards
Discover the international awards celebrating excellence across retail design, visual merchandising, technology, sustainability and customer experience.
