Gravity MAX and M&S Drive Growth and Attract Crowds at Liverpool ONE

Liverpool ONE, a key retail and entertainment destination, has seen a significant increase in visitor numbers and sales since the arrival of Gravity MAX and M&S in the former Debenhams location.

The introduction of these two anchor brands has markedly boosted consumer interest. Grosvenor’s analysis, alongside CACI, reveals:

• A 7.9% rise in footfall at Liverpool ONE, surpassing the UK benchmark, following the openings of Gravity MAX and M&S.
• A 9.6% increase in sales on the restaurant terrace near Gravity MAX.
• Gravity MAX attracts more visitors from broader catchment areas, with spending from these areas seeing an uptick.
• 43% of Gravity’s patrons also shop in other areas of Liverpool ONE.
• M&S has drawn a significant number of visitors from the primary catchment area, surpassing Liverpool ONE’s previous benchmarks.

• Against the UK benchmark, footfall at Liverpool ONE has seen an upwards swing in its favour of 7.9% since Gravity MAX and M&S opened;
• Sales on Liverpool ONE’s restaurant terrace, which is opposite Gravity MAX, have risen by 9.6%;
• Gravity MAX is attracting more people from the secondary, tertiary and quaternary catchments, with the proportion of spend from each area up 2%, 4% and 1%, respectively, compared to Liverpool ONE’s benchmark performance;
• 43% of Gravity’s customers combine their visit with shopping elsewhere in Liverpool ONE;
• M&S is playing an equally as important role, attracting significant greater numbers of visitors from the primary catchment than Liverpool ONE’s benchmark (40% versus 31%). 

Source: Grosvenor analysis, completed in conjunction with CACI

Chris Jukes, Director of Liverpool ONE at Grosvenor, commented on the positive impact of these new stores, highlighting the strategic asset management and anticipation of consumer trends.

Gravity occupies the top two floors of the former Debenhams, with Gravity MAX representing its largest investment and flagship store. Michael Harrison, co-Founder and Chief Growth Officer at Gravity, shared his enthusiasm for the flagship’s performance and the bold approach encouraged by Grosvenor.

M&S, in its new location at Liverpool ONE, offers a fresh market-style Foodhall and new departments over 70,000 sq ft. The flagship store represents a significant move from its previous city centre spot.

2023 has been a year of expansion for Liverpool ONE, with 25 new brands including Gravity MAX and M&S, and several renewals. The centre has become home to Goldsmiths’ largest showroom, regional flagships for Swarovski and BOSS, and Liverpool’s first dedicated esports venue, leveltap.

Liverpool ONE also hosted seven pop-ups, including notable firsts outside of London for On Running and Lounge, as well as ARNE, Sook, and a Eurovision-themed pop-up coinciding with the city’s hosting of the international song contest.