Anytime Fitness has marked a significant milestone in its UK expansion by opening its largest facility in Brixton’s Ivor House. The grand opening took place yesterday, unveiling a 12,000 square feet space dedicated to enhancing the fitness experience for members in the region. This flagship location is designed to cater to a wide range of fitness needs, featuring a 7,000 square feet gym area and three specialised studios for spin, high-intensity interval training (HIIT), and holistic workouts, providing a comprehensive fitness solution available 24/7.
With a global membership exceeding three million across five continents, including countries such as Canada, Mexico, New Zealand, Spain, Singapore, and Hong Kong, Anytime Fitness has established a strong international presence. The commitment to expanding its UK footprint is evident in the new 15-year lease at Ivor House, positioning the Brixton site as a pivotal part of the brand’s growth strategy.
A representative from Anytime Fitness expressed enthusiasm about the new location: “This is a very exciting moment in Anytime Fitness’ journey; not only is this our largest site in London, but the biggest in the UK. Brixton is a bustling community that provides us with an opportunity to deliver a compelling fitness offer and one that meets a range of needs, whether that be gym enthusiasts or newcomers.”
Nick Weir, Joint Managing Partner at the facilitating agency, reflected on the significance of the opening: “We are pleased to have facilitated its biggest UK site to date for Anytime Fitness, with the opening highlighting the continued strength of the fitness industry in London. Our expertise enables us to locate the very best sites in which innovative operators can thrive, and we look forward to witnessing its success in Brixton this year.”
The anticipation leading up to the launch of Anytime Fitness Brixton was evident, with the site breaking the brand’s global record for pre-sale sign-ups, underscoring the community’s demand for high-quality fitness facilities. This record-setting pre-launch interest indicates a bright future for Anytime Fitness in the UK market.
In related news, the agency also played a key role for landlord GPE in securing a prime location for The Caviar Bar, a luxury dining concept, further demonstrating its impact on the leisure and hospitality sectors.
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