Mark your calendars for 16-17 April 2024, as the Visual Merchandising and Display Show makes a triumphant return to the Business Design Centre in London. Contrary to the prevailing narrative about the digital takeover of retail, this event stands as a robust testament to the resilience and ongoing evolution of physical retail spaces.
Located in the bustling heart of London, the Business Design Centre will be a hub of industry expertise. Specialist suppliers will showcase a plethora of products, from mannequins and props to lighting solutions, all designed to enhance the customer experience.
While the event has a strong retail focus, it offers significant value to professionals in the hospitality and leisure sectors. Consider this a two-day masterclass in optimizing physical spaces to attract and retain customers.
The 2024 edition introduces the innovative POPAI Zone, a dedicated space for exploring cutting-edge trends in shopper marketing. “The zone will feature a dynamic theatre content programme, including a series of seminars and masterclasses across the event’s two days,” according to the organizers. This zone will serve as a networking hub, facilitating connections among industry professionals, leading suppliers, and brands.
The audience for the show extends beyond the retail sector. Attendees range from small local businesses to international giants, all recognizing the critical role of physical spaces in customer experience. Whether you’re a hotel chain contemplating an interior revamp or a local leisure facility aiming to increase footfall, this event has something for you.
The show underscores the importance of physical retail spaces in creating memorable customer experiences. It offers a tactile experience that online platforms can’t replicate, from the smell of a new car to the feel of luxury fabric or the ambiance of a well-designed store.
Trade shows like this one are often seen as the lifeline of industry trends, innovations, and networking opportunities. They provide a physical platform for businesses to interact with their target audience, something that online platforms can’t fully replicate.
For companies in the retail, leisure, and hospitality sectors, the Visual Merchandising and Display Show is an unmissable event. It’s not just about retail; it’s about any sector that welcomes physical visitors, including leisure activities like cinemas and bowling alleys, as well as hospitality giants like hotels and restaurants. If your business thrives on customer experience in a physical space, this trade show is a goldmine of opportunities.
For more information, please visit the official website or contact +44(0)1945 420068 or [email protected].
Publisher of Hospitality and Leisure News, 365 Retail, Retail Source and organiser of the Creative Retail Awards.
