F1® Arcade, the Formula 1® social simulator racing experience, is set to launch its first American venue in Boston Seaport in March 2024. Following the successful opening of its flagship location in London in late 2022, the F1® Arcade combines the glamour, excitement, and thrills of Formula 1® with social gaming, along with top-notch food and drink offerings. The unique hospitality concept caters to both fans and non-fans, with ambitious expansion plans in the US, targeting over 20 permanent venues within the next five years.
Boston’s vibrant Seaport district, known for its distinctive art installations and exhilarating experiences, will serve as the backdrop for the first US-based F1® Arcade. Boasting 69 bespoke, full-motion racing simulators designed in collaboration with F1®, the venue spans 16,000 square feet and will introduce Boston Seaport to the excitement of F1® Arcade. The US expansion follows Formula 1’s rapid growth in the country, with half of its fans having started following the sport within the last four years.
The F1® Arcade in Boston Seaport will feature an enormous cocktail bar showcasing the work of multi-award-winning Peter Vestinos, as well as high-end private rooms accommodating up to 200 guests. The food menu, crafted by a skilled chef team, will focus on fresh, locally sourced ingredients and include standout dishes such as Seabass Ceviche and Wagyu Beef Burgers.
Visitors to F1® Arcade will have the opportunity to experience the adrenaline rush of driving an F1® car on a variety of Grand Prix™ tracks. With four separate game modes catering to all ages and abilities, the custom-made F1® Arcade game offers a range of skill settings, from Rookie to Elite.
F1® Arcade London:
Adam Breeden, Founder & CEO of F1® Arcade, said: “Opening our first US location in Boston marks the beginning of our US roll out. Formula 1’s success globally and particularly in the US paves the way for F1 Arcade to continue to thrill fans and importantly, also non-fans with our unique racing experience in a beautiful, high-energy environment with the very best hospitality and service.”
Stefano Domenicali, President & CEO of Formula 1®, added: “Formula 1 is enjoying significant growth globally, and we are constantly innovating to ensure that we are bringing the highest quality of sport and entertainment to new and diverse audiences. F1 Arcade does exactly this by putting our fans behind the wheel of bespoke racing simulators, so they can feel the thrill of an F1 car first hand, coupled with a premium hospitality offering to match our world-renowned paddock. The success of the London venue so far has been incredible, and we are excited to see the F1 Arcade project continue to grow as it hits the US, starting in Boston.”