PizzaExpress has today announced that its restaurants across the UK are set up and ready to serve customers for delivery through their brand-new delivery platform – PizzaExpress Delivers, fulfilled exclusively by Uber Eats. Customers simply log on to PizzaExpress’ website or app, place their order, and Uber’s network of couriers are on hand to deliver, making it easier than ever to enjoy your favourite pizza. The roll-out follows a successful trial at selected Pizzerias earlier this year.
Ordering directly with PizzaExpress Delivers customers will be able to enjoy a vast range of pizzas, pastas and salads, as well as a selection of starters, drinks & mouth-watering desserts – with extensive vegetarian, vegan and gluten-free options ensuring there’s something for everyone. Alongside fan favourites, customers will also find bespoke delivery exclusives such as Smoky BBQ chicken, the ever-popular Etna (‘nduja sausage with pancetta) and the controversial pineapple-topped Hawaiian Hot.
The PizzaExpress Club is the leading casual dining loyalty scheme, offering rewards on every order, as well as Dough Balls on-the-house when you join and exclusive offers. For the 1.7m existing PizzaExpress Club members and new customers who sign up, PizzaExpress Delivers is the first time that they will be able to enjoy their loyalty rewards delivered to their home – from free Romana upgrades to little ones eating for free from the Piccolo (kid’s) menu. Over the summer PizzaExpress is rewarding customers further with free delivery available to all existing PizzaExpress Club members on their next order, and new customers when they sign up. There’s also a range of prizes up for grabs when you order your dinner for delivery – from festival tickets to a trip to the Amalfi coast.
The launch of PizzaExpress Delivers follows the successful expansion of delivery at the brand last year, with PizzaExpress launching on both Uber Eats and Just Eat just ahead of the first ever winter World Cup. This was a response to growing demand across a range of meal occasions – from weekend family get-togethers, to lunch bundles for flatmates working from home. The strategic expansion has allowed the brand to reach new customers, with some PizzaExpress sites doubling their delivery volumes in recent months. PizzaExpress Delivers represents the next stage of omnichannel growth. For Uber, the tie up is the latest expansion of the growing Uber Direct offer in the UK which includes restaurants, retailers and grocers such as the popular Tesco Whoosh.
To support delivery growth through the new partnerships and through PizzaExpress Delivers, the brand continues to optimise its 360+ restaurants for delivery – from introducing a market-leading order integration and menu management software, to adding new hatches for a seamless driver collection. The team is also operating a number of trials – including extended pizzeria opening hours for late night pizza deliveries and “Create Your Own” pizzas.
Tom Hatcher, PizzaExpress’ Delivery & Collection Director said: “Launching PizzaExpress Delivers marks the extension of our omnichannel proposition, where we have led the casual dining market for many years, serving customers across dine in, retail, collection and delivery. Even more exciting, this is the first-time customers will be able to redeem their PizzaExpress Club rewards without leaving the comfort of their own home – from Dough Balls on-the-house to free meals for the little ones from the Piccolo menu. So, whether it’s a date night at one of our restaurants, a family movie night at the weekend, or grabbing a lunchtime deal on-the-go, PizzaExpress have it covered.”
Matthew Price, UK Uber Eats General Manager said: “I am delighted that we are extending our partnership with PizzaExpress with our white-label product Uber Direct, which harnesses the best of Uber’s technology to power PizzaExpress Delivers. We know that the needs of restaurants and merchants are evolving more quickly than ever, and we are committed to providing world-class solutions to all of our partners.”
