Z Hotels has announced the upcoming opening of its latest property in Leicester Square, London, scheduled for early 2025. Located at Garrick House, 3-5 Charing Cross Road, the 95-bedroom hotel will be the chain’s 12th addition in London and 15th nationwide, joining locations in cities such as Bath, Glasgow, and Liverpool.
Positioned in the heart of Leicester Square, guests at the new hotel will have unparalleled access to iconic landmarks like Trafalgar Square, Covent Garden, and the West End’s theatres, as well as a host of restaurants and entertainment venues. The location also provides excellent transport links, catering to both business and leisure travellers seeking convenience and style.
The hotel will continue Z Hotels’ signature approach to “affordable luxury,” with all rooms featuring stylish, compact designs that prioritise comfort without excess. A ground-floor reception will welcome guests, while the building incorporates modern, low-carbon technologies to enhance its energy efficiency and sustainability. Water-saving devices, including tap aerators and shower flow limiters, will also be installed in all rooms as part of the company’s commitment to reducing environmental impact.
Bev King, Founder and CEO of Z Hotels, commented:
“We are delighted to bring Z Hotels to Leicester Square, one of London’s most vibrant, iconic locations. Our aim is to provide guests with an exceptional experience that combines affordable luxury with an unbeatable location.
“Whether our customers are here to explore London’s rich culture, attend a show, or simply enjoy a weekend getaway, our Leicester Square property will offer everything they need in a stylish and welcoming environment, which is a Z Hotels guarantee.”
The development aligns with the goals of the Heart of London Business Alliance (HOLBA), which recently celebrated Leicester Square and Piccadilly Circus’s Purple Flag accreditation for excellence in evening and night-time economy (ENTE). This reinforces the area’s reputation as a safe and vibrant destination for visitors around the clock.
For frequent travellers, Z Hotels offers a membership programme with perks including a 10% discount on room rates, complimentary cheese and wine, free room upgrades, early check-in/late check-out (subject to availability), and discounts on food and beverages.
With its Leicester Square opening, Z Hotels continues to expand its portfolio of prime city locations while maintaining a focus on sustainable practices and accessible luxury.
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