Merry Hill has announced that Lounges, a renowned restaurant brand operated by Loungers, will be joining its growing food and beverage offering in January 2025 with the opening of Toledo Lounge. Known for its cosy, ‘home-from-home’ atmosphere, Toledo Lounge will be a key addition to the nearly completed 55,000 sq. ft. leisure quarter at Merry Hill, one of the top 10 retail and leisure destinations in the UK.
The new 3,200 sq. ft. Toledo Lounge will offer Lounges’ signature all-day menu, catering to every meal from breakfast to dinner. The menu will be complemented by an extensive drinks list, transitioning from morning hot drinks to evening cocktails, offering a versatile dining experience. Lounges, which opened its first location in 2007, celebrated the milestone of 200 sites last year and has continued to expand with a focus on creating welcoming environments for communities.
Toledo Lounge will join a vibrant line-up of dining options at Merry Hill’s leisure quarter, including Hollywood Bowl, ASK Italian, wagamama, Wingstop, and Bon Pan Asia. The leisure quarter has become a focal point of the destination since its official launch in September 2023, driving growth in both leisure and dining categories and significantly boosting footfall.
Alistair Winning, Asset Manager at Sovereign Centros from CBRE, highlighted the impact of this new opening: “Several dining brands have been added to Merry Hill’s new leisure quarter in the past 12 months, and Lounges are another who will help shape this vibrant hub for eating and entertainment. Lounges’ relaxed environment will fit seamlessly with Merry Hill’s vision to create a welcoming environment for customers to enjoy.”
Gemma Irwin, Head of Community at Loungers, expressed her excitement about Toledo Lounge’s upcoming launch: “We’re so looking forward to opening the doors of Toledo Lounge next year. We hope our family-friendly environment and top-notch food and drink offering will prove popular with shoppers and local residents. We’re passionate about integrating genuinely into the communities we serve so we’re looking forward to meeting everyone and to playing our part at the heart of Merry Hill’s food and drink scene. Anyone looking for a space to host events or groups should pop in once we’re open, we’d love to hear from them and see what we can do to help.”
The addition of Toledo Lounge further strengthens Merry Hill’s leisure offering, following the success of Hollywood Bowl, which recently celebrated its first anniversary and helped increase footfall at Merry Hill by 43%.
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