TOCA Social has announced the launch of its third and largest UK venue at Westfield London, White City, through a new partnership with Unibail-Rodamco-Westfield (URW). Opening on Tuesday 1 July 2025, the venue will span 30,000 square feet within the former Debenhams department store. The site will include 24 interactive football game boxes and space for 1,000 standing guests, marking a significant expansion for the brand.
The Westfield London site will also integrate the world’s most advanced virtual reality experiences through a collaboration with Sandbox VR, offering immersive games such as Squid Game Virtuals, developed in partnership with Netflix.
Commenting on the development, Alex Harman, President of TOCA Social, said: “There is a clear and accelerating trend of people wanting more experiential entertainment, particularly around the nation’s favourite sport, football. TOCA Social White City will be our third UK venue and largest yet, although we feel we are still scratching the surface of demand for TOCA Social. We are delighted to be partnering with Unibail-Rodamco-Westfield on this project and excited to be opening our doors in time for the Women’s Euros in July.”
The addition of Sandbox VR will bring a new layer of interactive digital engagement to the venue. Andy Scanlon, Co-Founder & Chief Executive Officer of Sandbox VR UK & Ireland, said: “We are excited to bring the future of entertainment with our groundbreaking virtual reality experiences to TOCA Social’s biggest venue yet, Westfield White City. This is the start of an exciting collaboration and we look forward to immersing guests in a whole new world of interactive entertainment like never before.”
Jacinta Rowsell, Managing Director, Customer & Retail Operations, Northern Europe at URW, highlighted the strategic nature of the partnership: “The arrival of TOCA Social at Westfield London represents the future of destination-led retail – where world-class entertainment, dining, and technology come together under one roof. This partnership cements Westfield London as the capital’s ultimate playground for the next generation of social experience.”
The opening of TOCA Social White City is expected to generate over 100 new jobs and draw significant visitor traffic from across the capital and beyond. The venue aims to enhance the area’s entertainment appeal by combining sport, immersive technology, and hospitality in one destination.
Bookings for TOCA Social White City will be available from Friday 16 May via the official website.
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