The Beefy Boys, the Hereford-founded burger group known for its indulgent smashed patties and American-style barbecue, will open its fifth restaurant at Westgate Oxford this September. The announcement follows a string of popular launches in Hereford, Shrewsbury, Cheltenham, and Bath.

Occupying a prime site at the central Oxford shopping destination, the new venue aims to deliver the brand’s signature dining experience to a fresh audience. The restaurant will serve its well-established menu featuring high-quality grass-fed Herefordshire beef and creative flavour combinations.

Founded in 2011 by four childhood friends after what they describe as a backyard BBQ that “got out of hand”, The Beefy Boys have developed a national following. Their recent accolades include a top four finish at the 2024 World Food Championships in Indianapolis and two wins at the 2023 National Burger Awards for Best Burger and Best Burger Chef.

In 2024, the group also released its debut cookbook From Backyard BBQs to World-Class Burgers, which reached #1 on Amazon’s Bestsellers list and #3 on the Sunday Times chart. The cookbook draws from the team’s culinary journey, reflecting their passion for burgers and barbecue.

Oxford diners can expect the full range of fan favourites including the original Beefy Boy Burger, the Oklahoma Onion Boy, Dirty Boy, and the bold Peanut Butter and Jelly Boy. Sides such as Pastrami Fries and Millionaire Fries—topped with truffle oil, parmesan and chipotle mayo—are joined by dishes like gooey Mac & Cheese Balls and Garlic Parmesan Chicken Tenders.

The menu also includes Buffalo & Blue Cheese Chicken Wings and vegetarian or vegan options such as the Beanie Boy and Leafy Boy burgers, ensuring broader appeal across dietary preferences.

Speaking about the new opening, co-founder Murf said:

“Oxford has always been high up on our list of dream restaurant locations. It’s a city full of culture, energy, and food lovers, so we can’t wait to fire up the grill and introduce our signature smashed patties and dirty burgers to this amazing city.”

With its upcoming opening at Westgate Oxford, The Beefy Boys continue their steady expansion, reinforcing their presence as a standout in the UK’s competitive burger and casual dining market.

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