Mexican restaurant brand Chiquito is going from kitchen to catwalk this January, launching its first ever fashion accessory ‘The Chiquito’ handbag to celebrate Veganuary.
Taking inspiration from one of the world’s most talked about handbags of 2021 and giving it a vegan makeover, ‘The Chiquito’ is a small top-handled bag made from vegan leather. The bag, which can be held or worn over the shoulder, comes in a vivid bicolour design of the brand’s famed blue and yellow.
‘The Chiquito’ is a must have accessory for anyone wanting to be Spring/Summer 2022 runway ready, with the bag reflecting two of the Pantone Color Institute’s top ten standout colours for the season – ‘Spun Sugar’ and ‘Daffodil’.
The perfect accessory for foodies and fashionistas alike, the plant-based handbag will drop this January to raise awareness and funds for Veganuary. Just 100 limited edition bags will be available, and the nation can bid on them in an online silent auction, with all proceeds going to the eco-friendly charity partner.
‘The Chiquito’ Vegan Handbag Style Details:
- Design: Single carry handle with detachable shoulder strap
- Material: 100% PU leather
- Pantone: Vivid Blue & Radiant Yellow
- Signature fold over top with magnetic closure
- Single rounded top handle
- Colour of fastening: Gold
- Comes with dust bag
The handbags, which can also be worn over the shoulder using the matching yellow shoulder strap, are up for auction from this week HERE and can be bid on throughout January. The winning bidders will be notified in February and sent their exclusive fashion accessory in a dust bag along with an official card showcasing the bag’s limited-edition production number.
Chiquito continues to support Veganuary, with the charity encouraging people and businesses to move to a plant-based diet as a way of protecting the environment, preventing animal suffering, and improving the health of millions of people.
Luana Herrmann, Head of Brand and Marketing at the leisure & concessions business, said: “We’re confident ‘The Chiquito’ will be turning heads on the street and we couldn’t be prouder of supporting Veganuary with their important work for another year. Our vegan menu has always been an important and ever-evolving part of our brand, and we continue to support and keep our vegan guests at the forefront of our minds. Every year it becomes more vital that we’re giving our customers as much variety as possible in our restaurants. It’s not every day that Chiquito puts its hand to designing a fashion accessory, so when we do, like our food, we do it right.”
Toni Vernelli, Head of Communications & Marketing at Veganuary, said: “Chiquito has been supporting Veganuary since 2016 and we’re thrilled to have their continued support again this year. Their new vegan-friendly handbag shows that fashion and compassion can go hand in hand. The funds raised from the silent auction will be vital in assisting our continued efforts to promote a meat-free lifestyle. It’s never been as important as it is now to make simple changes that can have a lasting impact.”
Publisher of Hospitality and Leisure News, 365 Retail, Retail Source and organiser of the Creative Retail Awards.
