The healthy salad roll bar Kaleido Rolls is opening a flagship restaurant at 10 Kingly Street on Tuesday 27 June. The site will feature the brand’s first on-site rolling station for visitors to see the making of the innovative rice paper salad rolls that have taken London by storm. The opening at 10 Kingly Street marks the next chapter in Kaleido Rolls’ success story.
The flagship is located on Kingly Street and the gateway to Kingly Court, Carnaby’s unique food hub. The brand’s first unit – a 100 sq ft kiosk on 1 Kingly Street – quickly became a fan favourite in the area, with queues lining down the street on a daily basis and a contract that kept being renewed to keep the pop-up rolling. In high demand across London and now with the opening of its brand new permanent location, the 270 sq ft space will have tables inside and outside for an alfresco dining experience. Large windows overlooking Kingly Street allow the space to fill with natural light, as well as spotlight the brand’s first ever on-site rolling station where the rice paper salad rolls are being prepared fresh in the morning and throughout the day, providing an enthralling feature to eaters-in and passers-by.
The healthy, nutritious, and light yet filling salad rolls are created to brighten up customers’ day making lunch time playful and full of colour. The menu at 10 Kingly Street will consist of 10 flavour combinations, all which are wrapped in Kaleido Rolls signature free from gluten rice paper. With half of the menu being vegan or veggie, the full menu includes flavours in: parma ham and melon, maple salmon and edamame, prawn and crispy onion, chicken caesar, tuna and pickle mix, feta and pesto (v), falafel (ve), roasted aubergine (ve), veggies and peanut sauce (ve), and sweet potato and tahini (ve).
Customers are also able to choose between four freshly made dip flavours to accompany their rolls: peanut, tahini, sweet chilli and lemon. Made fresh from scratch everyday using natural ingredients, the rolls are also low in calories, ranging between 100 kcal and 194 kcal per roll, making them a guilt-free lunch time indulgence.
Co-founder Laura Mimoun says: “Opening the doors and upsizing to a brand new permanent location where it all started is an absolute dream come true and to have it join the Kingly Court collective makes this milestone even more special. We are looking forward to welcoming our existing customers and new friends to experience our rolls that are healthy like a salad, convenient like a sandwich and playful like sushi – the unexpected yet perfect way to enjoy your daily greens.”
To celebrate the milestone, Kaleido Rolls is giving out 100 free meals each with a box of five rolls to the first customers and 50% off to all customers on the first week of opening. They are also treating their customers to Little Moons mochi ice creams everyday at 4pm as well as handing out free rice paper sheets with instructions on how to start rolling your own salad rolls at home.
The packaging is made from recycled materials, however, Kaleido Rolls will offer a 50p discount to customers bringing their own lunch box to limit the wastage of single-use containers. Customers are also able to attend Rolling Masterclasses led by the founder Laura Mimoun to learn firsthand how to roll up a first class salad roll.
Kaleido Rolls was founded in 2017 by Laura Mimoun who wanted to shake up the grab-and-go market by reinventing eating salad in a fun and unique way. Having attracted a loyal customer base from the get-go due to its one of a kind concept, Kaleido Rolls currently has locations in Harrods, St Pancras, Canary Wharf and St Paul’s in London as well as a newly opened branch in Amsterdam, Netherlands.
