As the 2024/25 Premier League season approaches, Fulham Football Club is expanding its audience by offering an array of new matchday experiences at the redeveloped Riverside Stand. These innovative offerings have led to record-breaking sales of premium memberships, as fans eagerly anticipate a unique blend of tradition, world-class sport, and exclusive luxury at Craven Cottage.
Since unveiling a first look inside the Riverside Stand, Fulham FC has seen a four-fold increase in the number of premium members compared to the previous season, with a 400% rise in corporate customers. This surge marks the highest in the club’s history and includes a more diverse demographic of fans keen to enjoy Premier League action alongside iconic views of the River Thames.
As other top-tier clubs around London subject supporters to long waiting lists for season tickets, Fulham FC can immediately cater to those seeking a unique combination of tradition, world-class sport and exclusive luxury. The Riverside Stand offers gourmet dining from Michelin Star chefs, intimate pitch-side viewing, and other luxury amenities, ensuring that both new and long-term fans can enjoy football in an extraordinary setting.
Jimmy Ord, Head of Sales & Business Development at Fulham FC, noted: “It’s been exciting seeing both established and new supporters secure seats in our landmark new Stand. This clearly reflects the appetite – from our fanbase, in London and beyond – for a matchday experience exceeding what is currently available. The Riverside will soon set a higher benchmark for global sport and entertainment venues, so don’t miss this opportunity to be the first to experience it.”
Key highlights include “The Dugout,” an immersive football experience placing guests directly behind the coaching staff, available from the first match of the season. Additionally, memberships for “The Sky Deck,” “The Gourmet,” and “The Brasserie” – offering stunning views of London’s skyline and luxury fine dining – are now available for purchase, with these experiences set to open in December. Fulham FC also plans to announce collaborations with renowned chefs, enhancing the culinary offerings at the Riverside Stand.
Elliot Machin, Head of Sales & Hospitality Operations at Fulham FC, added: “Our aim is not only for the Riverside to become the capital’s hottest new destination, but also the home of the best matchday experiences in world sport. With countless experts in their respective fields working tirelessly to deliver the Club’s vision, the Riverside will offer something for everyone and ultimately, achieve the world-class status befitting of its ambition.”
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