UNITY Holiday Parks is launching its ‘Comes Alive in 25’ campaign, a multi-million-pound investment aimed at revitalising the traditional British seaside getaway. This transformation will introduce exceptional entertainment venues, dynamic live performances, new dining experiences, and an expanded range of activities, bringing fresh energy to the holiday experience.

Bringing Back the Magic of the British Seaside

For generations, the British seaside holiday has been at the heart of family travel. UNITY is reimagining this classic experience, blending nostalgia with modern enhancements. The campaign will see state-of-the-art entertainment complexes host thrilling live shows, interactive family experiences, and high-energy performances, ensuring that every visit is filled with excitement.

New Entertainment, Dining, and Activities

A key part of the investment will go towards new entertainment venues, creating vibrant spaces where guests can enjoy outstanding live performances and immersive experiences. The atmosphere will be designed to capture the joy of classic holiday entertainment while adding a contemporary edge.

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Dining is also receiving a major upgrade, with fresh menus featuring locally sourced ingredients and diverse flavours. Whether enjoying a casual meal or a more refined dining experience, guests will have a variety of options to suit their tastes.

At UNITY Holiday Parks in Brean Sands, Somerset, visitors will find a wide selection of activities. From adrenaline-fuelled rides at Brean Theme Park to the water attractions at Brean Splash Waterpark and a newly designed soft play centre, the park offers entertainment for all ages.

Enhancements for Holiday Home Owners

In addition to guest experiences, UNITY is enhancing facilities for holiday home owners. The investment includes upgraded amenities, exclusive events, and improved entertainment options, creating a more engaging environment for those who have made UNITY their holiday retreat.

Accommodation for Every Holiday Style

With a range of accommodation options, including hot tub lodges, stylish caravans, and pet-friendly stays, UNITY ensures that all guests can find the perfect setting for their getaway. Whether it’s a family adventure, a romantic retreat, or a group holiday, the park offers tailored experiences to suit different needs.

The ‘Comes Alive in 25’ campaign is set to redefine the UK holiday experience, blending traditional seaside charm with exciting new entertainment, dining, and accommodation. As 2025 approaches, UNITY Holiday Parks is preparing to welcome guests to a refreshed and enhanced holiday destination.

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Publisher of Hospitality and Leisure News, 365 Retail, Retail Source and organiser of the Creative Retail Awards.